Keystone Profiles
Crafting a Bold Presence for a Leader in the Cold-Drawn Steel Market
After sparking a relationship while attending PMTS23, I worked to develop and express Keystone Profiles’ brand identity, crafting a media identity that conveyed their legacy of quality, forged in the belly of the American rust-belt. I supported the team at BZDesign in the development of Keystone’s web presence and streamlined sales with a set of print materials for trade shows.
PHOTO & VIDEO
To bring Keystone’s story to life visually, I planned and executed a full-scale photo and video shoot in Pittsburgh. I captured product and facility photography, filmed b-roll on-site, and later implemented the images across the website and marketing materials. The video content was developed into motion graphics for dynamic storytelling and I delivered a library of video assets for both short-form promotion and longer-form use.
-Virtual Set-up Support
-Media Release Management
-Travel Shoot
-Web Image update
-Website Hero Video
-Highlight Reel
-Long Form Video for Tradeshow
-Legacy Motion Graphic
COLLATERAL
For Keystone’s appearance at SHOT Show, I designed a series of one-pagers tailored to their gun industry audience, ensuring their messaging resonated with the customers they would meet at the event. I also created supporting graphics for their trade show booth, giving the company a polished and professional presence on the floor.
-Print Collateral Design
-Tradeshow Booth Design
-Illustration
