O’Hearn Co.
Independent Brand Development Project
I created the full brand identity for O’Hearn Co., a local repair and remodeling business in Rochester. From naming to logo design and visual identity, I guided the entire process, delivering a brand that reflects the company’s values and commitment to quality craftsmanship.
LOGO AND BRAND DESIGN
Working closely with the client, I helped refine the company name, researching potential overlaps and ensuring clarity in the market before finalizing the choice. From there, I designed a complete brand identity system, including the logo, color palette, and typography, compiled into a brand guide to support consistent use across platforms. To bring the brand to life in the real world, I created designs for truck wraps, uniforms, and merchandise, giving O’Hearn Co. a professional and unified look that aligns with their mission and builds customer confidence.
-Naming
-Logo Design
-Brand Development
-Merchandizing
