MZ Construction
Building a Stronger Brand and Community
I helped refresh MZ Construction’s identity while driving programs that supported employee wellness, modernized visuals, and expanded digital outreach. Through creative strategy and hands-on project management, I worked with their team to position MZ as a forward-thinking leader in construction.
CULTURE AND CAMPAIGN DEVELOPMENT
Proposed, developed, and launched the Stronger Together campaign and #FORTIFYthePACK initiative for MZ Construction, promoting wellness, mental health awareness, and addiction prevention. Created in memory of crew member Tony Pack, the campaign fosters a supportive community and drives open conversations around critical issues in construction. Through branding and messaging, I helped build a movement focused on resilience, resources, and lasting impact.
BRAND MANAGEMENT
I led the brand evolution for MZ Construction, modernizing their look with flat, streamlined logos and refreshed blue accent colors. I collaborated closely with the BZDesign team to build a new brand guide and create consistent, polished visuals across all platforms. Over the past three years, I’ve also developed and managed their social media presence, helping the brand stay strong, current, and connected to its audience.
-Logo Modernization
-Social Media Strategy
-Content Development
-Brand Documentation
-Copywriting
-Collateral Design
EVENT SUPPORT
At the #BlackGirlsWillGetLove Construction Workshop, I helped drive visibility and community impact by leading communications, media coordination, and event coverage. My role ensured strong partner collaboration and extended the reach of the event through strategic content creation.
-Press Release
-Media Outreach
-Photography
-Social Media and Blog
